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Young French brand, DS Automobiles was launched in 2015. Its ambition is to embody, in the automotive industry, the French luxury knowhow. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955, and opens a new territory in the premium automotive market.

The first model of the second-generation DS range, DS 7 CROSSBACK, the SUV with innovative savoir-faire from Paris, opens a range of six global vehicles with one launch per year. Therefore, in September 2018, the DS brand presents, its new premium B SUV, DS 3 CROSSBACK, the icon of High-Tech style, and its 100% electric version E-TENSE.

Available in 2019, DS 7 CROSSBACK E-TENSE 4X4 - the PHEV hybrid powertrain by DS - and DS 3 CROSSBACK E-TENSE – the first ever full electric DS car - delivers the strategy of electrification availability over the entire range.

Designed for customers looking for a means to express themselves as individuals, the DS cars stand apart through their avant-garde design, refinement in every detail, advanced technologies and dynamic serenity.

For its discerning customers, who demand personalisation and exclusivity, DS Automobiles has created “ONLY YOU, the DS experience”, a programme of exclusive services for a unique brand experience.

DS models are distributed via DS STORES and DS SALONS, which constitute the new exclusive worldwide network of DS Automobiles in 40 countries. By the end of 2018, DS has 376 sites open, including DS WORLD PARIS, its flagship at 33 Rue François 1er, Paris.

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